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Lisa Rouschop

Digital marketeer & PO @ Uitgeverij Van In
Limburg, Belgium

Digital Marketing Specialist with expertise in creating and implementing digital marketing strategies across various sectors including real estate, publishing, and retail. Skilled in setting up and optimizing Google Ads, social media ads, email marketing, tracking, and account management.

Tech stack

Miscellaneous

Marketing skills
Google Cloud

CMS

Wordpress

ETL Datawarehouse

DataStage

Design / UI-UX

Adobe Indesign
Language
Fluent Dutch
Dutch
Fluent
English
Good
French
Average
Work experience
Since 2017
Digital marketeer & PO @ Uitgeverij Van In
01 September 2023 -

Product owner voor webshop, verantwoordelijk voor marketing automation en project management. Lid van kernteam voor strategie & optimalisatie.

Digital Marketing Specialist @ Digitong
01 August 2021 - 31 August 2023

Creatie en implementatie van de (digitale) marketing strategie van verschillende accounts (vastgoed, uitgevers, bouw, retail). Opzetten, implementeren, analyseren en optimaliseren van Google Ads, Social Media ads, content creatie, promoties, Hubspot (automation), e-mailmarketing.

Brand & Digital marketeer & PO @ Uitgeverij Van In
01 July 2019 - 31 August 2021

Product owner website en webshop nationaal, brand marketeer voor een portefeuille van eigen merken, marktonderzoek, campagnes opzetten.

Marketing & communicatie manager @ Dirafrost
01 September 2017 - 30 June 2019

Verantwoordelijke voor alle online en offline communicatie, ondersteuning NPD en R&D, verpakkingen, uitrollen van globale projecten.

Education experience
Since 2014
Communicatiemanagement @ Hogeschool PXL
01 September 2014 - 30 June 2017

Prof. Bachelor in Communicatiemanagement.

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