Wim De Maertelaere

Business Development Manager (Benelux, France, UK) @ IRIS, Belgium

East Flanders, Belgium

Seasoned Pre-Sales & Technical Consultant with 20+ years’ experience in AI/ML, Cloud, and Business Development. Expert in designing and delivering Proof of Concepts (PoCs) for computer vision, fraud detection, GDPR compliance, accounts payable automation, and handwriting recognition. Proven success in technical sales enablement, partner management, and driving revenue growth. Continuous learner, currently focused on LLMs, Deep Learning, and Cloud AI services (AWS, Google Cloud, Microsoft Cognitive Services, OpenAI).

Tech stack

Back-end

C++

C

AI .NET

Artificial intelligence

C#

Python

SQL

.NET

VB.NET

Cobol

Java

Shell

iOS

Swift (Apple)

Visual Basic / VBA

Systems

Linux

Mac OS

Oracle

SharePoint

Unix

Unix-HP-UX

VMware

Windows

Windows Server

HP-UX

Microsoft SQL Server

Miscellaneous

GDPR

Database

Excel

Machine Learning

Critical thinking

Power Platform

Cloud

Cloud

Amazon Web Services (AWS)

Docker

Kubernetes

Front-end

JavaScript

Node.js

ReactJS

React

Network/Telecom

SOAP

TCP/IP

VPN

Business Intelligence

Business Intelligence

Power BI

CRM

CRM

Salesforce

Sales

sales skills

Pre-Sales Consulting

IDE

Visual Studio

SAP

SAP

Modeling Languages

BPM / BPMN

Language

Native Dutch

Dutch

Native

English

Fluent

French

Fluent

German

Good

Work experience

Since 1994

Business Development Manager (Benelux, France, UK) @ IRIS, Belgium

01 February 2025 - Present

Go-to-market strategies for AI-driven document solutions; partner enablement.

Manager, International Business Development @ TCG Process, Switzerland/Belgium

01 January 2018 - 31 January 2025

Led PoCs in AI/ML & cloud integrations; secured $300K bank project; expanded market share.

Business Development Executive @ Moonoia, Brussels

01 January 2016 - 31 January 2018

Directed award-winning AI handwriting project; represented company in AIIM Leadership Council.

Business Development Manager @ K2, UK/Belgium

01 January 2013 - 31 January 2016

Expanded partner network; closed deals (€300K Deloitte, €150K ProRail, €150K NATO).

Regional Manager @ ABBYY, Munich/Belgium

01 January 2010 - 31 January 2013

Built Benelux partner network; delivered AI/data capture projects for Colruyt & ICC.

CEO & Co-Founder @ Capture Experts, Brussels

01 January 2005 - 31 January 2010

Grew Kofax reseller business; implemented document capture at Securex & Atlas Copco.

Presales Director (EMEA) @ Kofax Group, Brussels

01 January 1994 - 31 January 2005

Scaled EMEA revenue from $2M to $25M; secured wins at ING, Carrefour, European Commission.

Education experience

Since 1994

AI Implementation @ Salesforce

01 January 2024 - 31 December 2024

Course on AI Implementation with Salesforce.

ICT @ Hogent

01 January 1994 - 01 January 1997

Bachelor's degree in Information and Communication Technology.