Devi Raj Prem Kumar Doddi

functional analyst @ TATA CONSULTANCY SERVICES PVT LTD

Brussels, Belgium

Digital Customer Journey Analyst and Cloud-focused IT professional with 11+ years of experience spanning web & app analytics, KPI reporting, tagging strategy, cloud engineering, business/functional analysis, and digital marketing automation. Proven expertise in Adobe Analytics (hands-on), Google Analytics, Adobe Audience Manager, and familiarity with Contentsquare, enabling optimization of customer journeys, conversion rates, and omnichannel experiences.

Top roles

Business Analyst5 - 10 years

Cloud

Azure

Cloud Storage

Back-end

SQL

CRM

Salesforce

Design / UI-UX

Adobe illustrator

Language

Fluent English

English

Fluent

Work experience

Since 2013

functional analyst @ TATA CONSULTANCY SERVICES PVT LTD

01 January 2018 - 31 July 2025

Led cloud migration from legacy Salesforce to SFDC App Integration, designed secure migration pipelines, collaborated with teams for containerization, and managed requirements gathering sessions.

Digital Marketing Specialist @ MERIT SOFTWARE SERVICES PVT LTD

01 January 2017 - 31 December 2017

Acted as the Single Point of Contact for Eloqua management and Salesforce integration, ensuring smooth campaign execution and data synchronization.

Marketing Automation Specialist @ VERTICURL MARKETING PVT LTD

01 September 2013 - 31 January 2017

Managed Eloqua and Salesforce integration, migrating CRM workloads to the cloud, and supported campaign management across multiple business units.

Education experience

Since 2012

Electrical and Electronics Engineering @ GIET, Rajahmundry, India

01 January 2012 - 31 December 2012

Bachelor of Engineering Technology in Electrical and Electronics Engineering.

Devi Raj Prem Kumar Doddi

Top roles

Cloud

Back-end

CRM

Design / UI-UX

Welcome back

Welcome on board!