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Xavier Blauwet

Product Owner Loyalty Pass @ Pass Online
Brussels, Belgium

Senior digital leader with over a decade of experience driving product innovation, performance marketing, and data-driven transformation across banking, telecom, insurance, and media sectors. Proven track record as a Product Owner, Digital Consultant, and Team Manager, blending strategic thinking with hands-on expertise in analytics, UX, and agile product delivery.

Top roles

Project / Program Manager2 - 5 years
Product Owner / Manager2 - 5 years

Back-end

SQL

Design / UI-UX

Adobe illustrator

Miscellaneous

Google Cloud
Language
Native French
French
Native
English
Fluent
Dutch
Fluent
Work experience
Since 2000
Product Owner Loyalty Pass @ Pass Online
01 January 2022 - 01 January 2025

Drive product evolution by aligning the loyalty solution with customer needs and emerging AI technologies, ensuring business value and scalability.

Head of Digital Media Performance @ EVO Group
01 January 2021 - 01 January 2022

Lead the media performance department, enhancing team expertise and optimizing digital strategies across multiple client portfolios.

Digital Marketing Solutions Consultant @ Business & Decision
01 January 2019 - 01 January 2021

Advise clients on advanced digital marketing tools and lead digital transformation initiatives with a data-driven and user-centric approach.

Lead of Digital Performance Analysis @ Hello Bank! (BNP Paribas)
01 January 2014 - 01 January 2019

Oversee digital analytics and performance optimization, supporting data governance and conversion-focused initiatives.

Lead of Digital Media Performance @ BNP Paribas Fortis
01 January 2011 - 01 January 2014

Manage digital media performance, ensuring campaign efficiency and ROI through strategic planning and internal coaching.

Project Manager Digital Channels @ BNP Paribas Fortis
01 January 2008 - 01 January 2011

Lead digital channel projects with a focus on analytics, brand migration, and product digitization.

E-Marketing Manager @ Corelio (Mediahuis)
01 January 2005 - 01 January 2008

Enhance visibility and performance of digital properties through SEO, SEA, and KPI governance.

E-commerce Manager @ ACTELdirect (P&V Group)
01 January 2000 - 01 January 2005

Boost online insurance sales through UX improvements, digital marketing strategy, and product scale-up.

Education experience
Since 1997
Multimedia @ isfsc
01 January 2002 - 01 January 2003

Master in Multimedia (night classes)

Marketing @ EPHEC
01 January 1997 - 01 January 2000

Bachelor in marketing

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