Sanjai Mistry

Creative Director & Founder @ The Golden Sturgeon

West Flanders, Belgium

Strategic marketing communication specialist with over 25 years of experience delivering award-winning creative solutions across Europe, Africa, and the USA. Proven ability to lead integrated campaigns across B2B and B2C sectors, shape customer-centric messaging, and build strong brand narratives across multilingual audiences. Proficient in aligning creative storytelling with commercial objectives to drive engagement and growth.

Top roles

Consultant (Specialist)> 10 years

Cloud

Cloud Storage

Kubernetes

Agile

Agile/Scrum

CMS

Miscellaneous

UX/Usability

Modeling Languages

BPM / BPMN

Language

Native English

English

Native

Dutch

Good

French

Average

Arabic

Average

Work experience

Since 2002

Creative Director & Founder @ The Golden Sturgeon

01 January 2010 - 01 January 2025

Film, photography, and content production for pan-European advertising clients, and a specialist consultancy focused on high-level creative positioning and marketing communication strategy.

Consultant Creative Director @ Global Agencies

01 January 2004 - 01 January 2009

Produced content and campaign strategy for Unilever, Dove, VW, BP, and more. Managed transnational creative teams to deliver culturally aligned messaging across European markets.

Creative director @ TBWA\Cape Town

01 January 2002 - 01 January 2004

Led a team of 30+ creatives to develop integrated communication campaigns for major retailers and FMCG clients.

Education experience

Since 1992

Copywriting @ AAA School of Advertising, Cape Town

01 January 1993 - 31 December 1993

Postgraduate Diploma in Copywriting.

Marketing, Business Administration & Economics @ University of Durban Natal, South Africa

01 January 1992 - 31 December 1992

Bachelor's degree in Marketing, Business Administration & Economics.