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Led the implementation of Google Analytics 4 across Belgium, the Netherlands, Germany, Luxembourg, and Ireland, harmonizing tracking methodologies and developing training programs.
Contributed to the digital business strategy focusing on optimizing sales processes and integrating customer data into a unified platform.
Led transformation projects digitizing the order-to-cash process and contributed to GDPR compliance.
Led strategic projects including the development of a digital customer account system and an omnichannel customer service department.
Managed business transformation for ING’s savings product, focusing on process redesign and user adoption of a new core application.
Contributed to the integration of ABN Amro assets into Fortis and supported transition processes post-acquisition.
Postgraduate Studies in Big Data and Business Analytics.
Master of Science in Information Management.
Postgraduate Studies in Corporate Finance.
Master's degree in Art History.
Studies in Political and Social Sciences.
Secondary education with a focus on Latin and Mathematics.