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Frédéric Guth

Data Analyst and Digital Marketing Consultant @ PHD Media Belgium
Brussels, Belgium

As a dynamic and recently graduated Data Scientist from Le Wagon’s intensive bootcamp, I bring a robust background in digital marketing with proven leadership experience. I am skilled in data analysis, machine learning, and deep learning, leveraging tools like Python, SQL, TensorFlow, and Looker. I decided to transition from campaign management to a data career because I developed a growing interest in data’s transformative potential. Specializing in this field, I realized that data is omnipresent and enables me to have a greater impact on the world. By harnessing data, I aim to drive meaningful insights and innovations in a forward-thinking environment. In my previous roles, I successfully led programmatic departments, driving significant growth in investments and developing advanced predictive algorithms.

Top roles

Data Analyst5 - 10 years

Back-end

SQL
Python

Miscellaneous

Database
Machine Learning

ETL Datawarehouse

DataStage

Business Intelligence

Power BI
Language
Native French
French
Native
English
Fluent
German
Fluent
Dutch
Average
Work experience
Since 2012
Data Analyst and Digital Marketing Consultant @ PHD Media Belgium
01 October 2024 -

Currently utilizing my expertise in data analysis and digital marketing to drive insights and strategy.

Head of Programmatic Business Unit @ MINDSHARE
01 February 2019 - 01 February 2024

Led programmatic departments, driving significant growth in investments and predictive algorithm development.

Senior Programmatic Expert @ Omnicom Media Group
01 March 2018 - 01 January 2019

Specialized in programmatic advertising and data-driven marketing strategies.

Programmatic Expert @ Affiperf
01 January 2017 - 01 February 2018

Analyzed data to enhance programmatic advertising efforts.

Senior SEA Expert @ Havas Media
01 January 2015 - 01 December 2016

Focused on search engine advertising and data analysis.

SEA Expert @ subtel GmbH
01 February 2014 - 01 November 2014

Specialized in search engine advertising techniques.

Junior SEA Expert @ Zalando AG
01 August 2012 - 01 January 2014

Contributed to search engine advertising initiatives.

Internship in Business Development @ Zalando AG
01 January 2012 - 01 July 2012

Gained experience in business development and analytics.

Education experience
Since 2010
Data science & AI @ Le Wagon
01 April 2024 - 30 June 2024
data analytics @ Le Wagon
01 October 2023 - 31 March 2024
Digital marketing @ Squared Online
01 January 2014 - 31 December 2015
business engineering @ Solvay Business School
01 January 2009 - 31 December 2011
Strategy and Management @ Ludwig-Maximilians Universität München
01 January 2010 - 31 December 2010
Connect with Frédéric Guth

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