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Tim De Raeve

Business Performance Manager @ Recticel Insulations
East Flanders, Belgium

Results-oriented and analytically strong finance professional with over 15 years of experience in multinational companies (Recticel, Pepsico, Deloitte). Expertise in financial strategy, data-driven decision-making, process optimization and digital transformation. Proven leadership in cross-functional projects across Sales, Operations, IT, and Finance. Highly suitable for a Financial Manager, business controller or CFO role in a growth or transformation-focused environment.

Top roles

Business Analyst2 - 5 years
Sales2 - 5 years

Business Intelligence

Cognos
Power BI

Microsoft Dynamics 365

MS Exchange Server

CRM

Salesforce

SAP

SAP
Language
Native Dutch
Dutch
Native
English
Fluent
French
Fluent
German
Average
Work experience
Since 2006
Business Performance Manager @ Recticel Insulations
01 January 2019 - 31 December 2025

Responsible for financial and operational insights supporting strategic decision-making. Focus on data-driven reporting, process improvement and digital transformation across commercial and supply chain domains. Developed management KPI dashboards (Power BI) for CFO, CEO & VP. Integrated CRM and SAP data for Commercial Excellence programs.

Sales Strategy Manager @ Pepsico
01 January 2015 - 31 December 2019

Developed profit optimization strategies and value-driven insights for the Benelux market. Managed trade terms optimization & promo ROI. Conducted customer margin analysis & pricing strategy.

Business Analyst @ Pepsico
01 January 2011 - 31 December 2014

Responsible for forecasting, sales analysis and KPI reporting; reported to Sales Director. Managed key projects including SAP integration in OTC cycle and was the business lead for Salesforce CRM implementation.

Commercial Accountant @ Pepsico
01 January 2008 - 31 December 2011

Preparation of monthly closings and daily reporting on customer & product profitability for Benelux, Nordics & Germany.

Accountant consultant @ Pepsico
01 January 2006 - 31 December 2008

Worked on finance teams, achieved Golden Star Award for SAP implementation & CRM enhancement.

Education experience
Since 1997
fiscality @ EHSAL, Brussels
01 September 2000 - 01 July 2005

Master in fiscality.

fiscality @ EHSAL, Brussels
01 September 1997 - 01 July 2000

Bachelor in fiscality.

business engineering @ EHSAL, Brussels
01 September 1997 - 01 July 2000

Bachelor in business engineering.

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