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Intensive 6-month training in Data Science, highlighting modelisation and data manipulation with a focus on BI tools, SQL, Machine Learning, and project management.
Developed and enhanced business analysis tools integrating KPI tracking to support sales, product, and financial decisions. Conducted profitability and performance analyses for promotional activities. Led reporting and IT implementation projects while mentoring new analysts.
Managed a team and designed monthly incentive campaigns, analyzing profitability and customer behavior.
Managed lifecycle of 200 SKUs and led product training for internal teams.
Coordinated a marketing team for product planning and event management.
Leveraged data-driven market and competitive analysis to shape marketing strategy and guide successful product launches across Europe. Translated insights from forecasting and benchmarking into business actions driving category growth. Coordinated cross-market projects to align visual and promotional strategies with consumer trends.
Coordinated multi-country catalogues and conducted performance analyses for product selection.
Master's degree with honours (good) focusing on marketing management and quality.
Professional Thesis: “Crisis management: of the importance of an intelligence system setting: the impact of digital within Kodak”
Publication: “Rebuild of the self-service process at Leroy Merlin”, La Valeur n°97, October 2003 – http://www.afav.eu
Master's degree focusing on strategic cost accounting and operational management.
Master’s Dissertation: “Differences and similarities between management systems in Europe and the United States: the example of the Balanced Scorecard”
Intensive study course preparing for entrance examinations to top French Business Schools.
French scientific Baccalauréat (A level diploma) in Life and Earth Sciences.