Hanh Tien Hoang

Managed CRM campaigns using Salesforce, defined use cases, user journeys, segmentations, assets etc., and guaranteed timely delivery of project milestones.

Developed and executed interactive loyalty programs and gamified campaigns that trained users on product benefits and increased platform adoption.

Created educational and promotional content across digital channels to reinforce customer learning journeys.

Worked directly with clients to develop creative, problem-solving solutions and executed digital campaigns for F&B client PepsiCo.

Graduated magna cum laude (with great distinction) in Digital Media and Society.

Bachelor's degree with a minor in Marketing, Cumulative GPA: 82.6/100 (Very good classification).