Katiana Zenner

HR, Learning & Development Expert @ Arvesta

Flemish Brabant, Belgium

I help organizations improve the way people, processes and systems work together. With a strong background in CRM, Commercial Excellence and Learning & Development, I focus on making change work in practice — not just on paper. Over the years, I’ve supported organizations in translating business needs into workable CRM and digital solutions, improving adoption of systems through training, coaching and enablement, simplifying processes so people can focus on what really matters and bridging the gap between business, IT and end users. I combine structure and empathy: understanding people, while improving processes and tools. I’m at my best in roles where I can improve how things work, help people grow, and leave organizations stronger than I found them.

Top roles

Application/Solution Architect2 - 5 years

Helpdesk / Support< 2 years

Project / Program Manager5 - 10 years

Sales5 - 10 years

CRM

Salesforce

Miscellaneous

Database

Project Management

ETL Datawarehouse

DataStage

SAP

SAP CFIN

Language

Fluent English

English

Fluent

French

Fluent

Dutch

Fluent

Work experience

Since 2002

HR, Learning & Development Expert @ Arvesta

01 January 2025 -

Lead the development and expansion of the Arvesta Academy, focusing on the sales team, implementing SAP SuccessFactors LMS and designing digital learning content.

CRM Application Expert @ Arvesta

01 December 2020 - 01 January 2025

Responsible for gathering requirements, collaborating with cross-functional teams, and managing CRM projects from solution definition to implementation.

CRM Expert Digital Marketing @ NN

01 June 2019 - 01 November 2020

Defined and implemented the CRM strategy, supporting the marketing and sales teams in Salesforce use and launching Salesforce Communities.

CRM & FFE Manager Benelux @ Grünenthal Group

01 November 2017 - 01 May 2019

Managed CRM projects, implemented new tools, and trained end-users in collaboration with Marketing and Sales.

CRM Manager & Commercial Development @ Grünenthal Group

01 July 2012 - 01 November 2017

Launched Salesforce, conducted user training, migrated old CRM systems, and implemented marketing plans.

Sales Officer @ Grünenthal Group

01 June 2002 - 01 July 2012

Administered the CRM platform, provided data analysis and reporting, and supported sales.

Education experience

Since 2016

Bedrijfsopleiding @ Rode Kruis-Vlaanderen

01 September 2024 - 30 September 2024

Basiscursus Bedrijfseerstehulp.

data analyst @ SyntraPXL

01 June 2021 - 30 June 2022

Program focused on data analysis.

Keramiek @ HABK

01 January 2020 - 01 January 2022

Courses related to ceramics.

Rouw en Verlies @ SYNTRA Limburg

01 January 2019 - 01 January 2020

Modules on grief and loss.

Italian @ cvo Oranjerie Diest

01 June 2016 - 30 June 2018

Italian language course.

Katiana Zenner

Top roles

CRM

Miscellaneous

ETL Datawarehouse

SAP

Welcome back

Welcome on board!