Martin Segura

Teach UI design fundamentals, digital culture and experience decision-making to Community Manager students.

Standardised web and mobile design structures, improving consistency and performance (+30% conversion, −20% bounce rate). Simplified the expatriate account opening journey, reducing processing time by 30% and improving customer satisfaction.

Designed marketing and digital assets across print and digital channels.

Designed marketing assets before transitioning into digital design roles.

Learned graphic design techniques and practices.

Studied visual communication principles.