Biray Atasalihi Petit

Business Development Manager @ Kocamaar & HarnuFood

Anvers, Belgique

Results-oriented Business Development and Marketing professional with 15+ years of experience in FMCG, construction, and corporate environments. Proven ability to scale B2B distribution networks (140+ retail points), manage multi-million euro budgets (€6.5M), and lead cross-functional teams to deliver measurable revenue growth. Strong expertise in market expansion, digital performance marketing, and strategic partnership development within international markets.

Rôles occupés

Consultant (Specialist)2 - 5 years

Miscellaneous

Project Management

Marketing skills

Performance Management platforms

ETL Datawarehouse

DataStage

Sales

Business Development

HR / Sourcing

Strategic Recruitment Planning

Langues

Maternelle Turkish

Turkish

Maternelle

English

Courant

Français

Bon

Dutch

Moyen

Expériences professionnelles

Since 2007

Business Development Manager @ Kocamaar & HarnuFood

01 January 2013 - 31 December 2025

Expanded retail distribution to 140+ physical sales points including Carrefour & E-Bebek. Developed international e-commerce channels (Amazon UK & Global). Increased brand visibility through digital marketplace optimization and direct B2C growth.

Marketing Communication Consultant @ Mistral Investment Group

01 January 2017 - 31 December 2021

Led digital transformation of corporate web platform. Managed integrated advertising campaigns and coordinated third-party media agencies. Conducted market and performance analysis to optimize campaign ROI.

Marketing & Business Development Manager @ Arkas Holding

01 January 2016 - 31 December 2018

Developed annual media strategy and commercial communication materials. Led Environmental Product Declaration (EPD) certification project. Identified new commercial opportunities supporting sales expansion.

Communication Manager @ Michelin

01 January 2011 - 31 December 2012

Managed 12-member team and €6.5M annual communication budget. Directed national TV, digital and outdoor advertising campaigns. Supervised 13 external agencies and vendors.

Marketing Specialist @ Lafarge

01 January 2007 - 31 December 2011

Managed B2B brand portfolio and sales support strategy. Prepared national sales performance reports and communication materials.

Études et diplômes

Since 2005

Business Administration @ Galatasaray University

01 September 2002 - 01 June 2007

Bachelor's degree in Business Administration, with a focus on Management.

Management @ Université de Nantes

01 September 2005 - 01 June 2006

Specialization in Management during exchange program.