Irina Dezhnikova

Online Merchandising Specialist @ Casa International

Antwerpen, België

Experienced Webmaster and Online Merchandising Specialist. Working in e-commerce for over 10 years. Professionally skilled in website & CMS administration, content management and online merchandising. Proficient in catalogue administration, product recommendation strategies, A/B testing and SEO. I am a quick learner, skilled at planning and multitasking, experienced at working on several projects at once. Responsible, communicative and empathic person, optimistic and motivated for success.

Top functies

Web Master / Web Manager5 - 10 years

Miscellaneous

Database

Web Applications

SEO

A/B Testing

CMS

Taal

Vloeiend English

English

Vloeiend

Russian

Vloeiend

Dutch

Gemiddeld

Werkervaring

Since 2014

Online Merchandising Specialist @ Casa International

01 August 2024 - 31 March 2025

Online merchandising, product recommendations and personalization strategies, executing A/B testing (Dynamic Yield). Content management on multilingual environment (Contentstack CMS). Catalogue management: categories, SKUs and bundles (CommerceTools). SEO: categories and keywords research, meta tags optimization (BrightEdge). Uploading and creating SEO Product descriptions with AI scripts.

Content manager/webmaster @ TOREX

01 September 2022 - 31 August 2023

Managing content: banners, videos, images, texts, documents. SEO copywriting and creating meta tags for the search optimization.

Content manager/webmaster @ Authentica

01 March 2017 - 31 May 2022

Copywriting and rewriting text content for product pages, articles. Creating and exporting Excel assortment tables on the website.

Content manager/webmaster @ TSUM.RU

01 November 2015 - 31 December 2016

Creating content for product pages and e-mails: copywriting and rewriting. Working with the CMS of the website.

Copywriter @ Otto Group Russia

01 October 2014 - 31 October 2015

Copywriting texts, articles, SEO-texts about fashion, design, clothing for company webshops.

Opleiding

Since 2008

Nederlands tweede taal @ KISP Volwassenenonderwijs, Gent

01 January 2024 - 01 January 2025

Specialization in Dutch as a second language.

Advertising @ International Academy of Business and Management, Moscow, Russia

01 January 2008 - 01 January 2013

Academic bachelor in Advertising.

Irina Dezhnikova

Top functies

Miscellaneous

CMS

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Welkom aan boord!