Alexander Saliba

Studied the fundamentals of software engineering through the intensive 42 Common Core, focusing on C & C++, algorithms, data structures and system architecture. Acquired low-level system expertise to design scalable, high-performance backend infrastructure. Ensured strict adherence to performance and memory safety standards. Built and deployed complex systems, such as a custom shell, web server, and a containerized web app.

Created and managed digital advertising campaigns (Google Ads, Meta, LinkedIn, Pinterest, TikTok) for leading brands in various sectors including e-commerce, sports, media houses, industrial and automotive. Designed media plans and reported on advertising campaigns, providing business, data-driven analyses and advice. Experience with Business Intelligence & Analytics tools to create Performance Dashboards and analyse online user behaviour.

Founded a commercial agency promoting sports events for Professionals and Athletes in Belgium, working with international football brands such as Atlético de Madrid. Created an e-commerce marketplace helping parents easily find & book holiday camps in their proximity (Ruby-on-Rails).

Worked on testing and packaging the company’s rechargeable NightOwl® sensors in a medical technology startup.

Training program focussing on developing core business skills in sales, digital marketing, PR and financial management to support the launch of successful business ventures.

Learned C, C++, Systems Architecture, Algorithms, Data Structures, Docker, Networking concepts, Cloud Computing, AWS, Git, Object-oriented programming.

Graduated Magna Cum Laude.

Learned HTML, CSS, JavaScript ES6, SQL, Git, GitHub, Heroku, Ruby-on-Rails, Object-oriented programming.

Graduated Cum Laude.

Achieved GPA of 3.466 / 4.0.