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Hans Verstraeten

Co-founder & Marketing Strategist @ LaPlaza
Brussel, België

Experienced Senior Project Manager with a passion for innovative business technologies (AI, Advanced Analytics, Cloud), digital transformations, data governance, and process improvements. Entrepreneurial mindset with strong communication and coaching skills, focused on delivering solutions that enhance customer experience and enable strategic insights.

Top functies

Helpdesk / Support5 - 10 years
Project / Program Manager> 10 years

Miscellaneous

Database
Project Management
Marketing skills

Cloud

Cloud

Agile

Agile/Scrum

Back-end

AI .NET
Taal
Moedertaal Dutch
Dutch
Moedertaal
English
Vloeiend
French
Vloeiend
German
Gemiddeld
Werkervaring
Since 2002
Co-founder & Marketing Strategist @ LaPlaza
01 August 2025 -

Designed and executed marketing plan for platform positioning, coordinated digital campaigns, and built strategic partnerships.

Senior Project Manager @ Belfius Bank
01 December 2023 -

Delivered roll-out of Customer Engagement Platform enabling omni-channel Next Best Offer and Cloud migration.

Project Manager Market Watch @ Colruyt Group
01 September 2021 - 30 June 2023

Defined operating model for Market Watch and delivered AI/ML-based tools for strategic insights.

Project/Product Manager GDPR & Migration @ National Lottery
01 February 2018 - 31 August 2021

Implemented GDPR compliance and managed corporate website migration.

Project Manager Advanced Predictive Analytics @ ING Bank
01 September 2015 - 31 December 2017

Managed marketing project portfolio and delivered predictive analytics solutions.

Digital Business Manager @ Orange Business
01 August 2014 - 30 September 2016

Assisted C-level executives in defining digital roadmaps and delivered CRM, Marketing Automation projects.

Project Manager e-Business & IT @ ENGIE Electrabel
01 August 2011 - 31 July 2014

Delivered new front-ends, mobile website, and digital applications.

e-Operations Manager @ ENGIE Electrabel
01 August 2008 - 30 June 2011

Managed all websites and led web development/campaign team.

e-Application Manager @ ENGIE Electrabel
01 July 2005 - 31 July 2008

Responsible for B2C e-services development and maintenance.

Front-office Support Collaborator @ Electrabel (Engie)
01 November 2002 - 30 June 2005

Provided customer support and solved complex issues.

Opleiding
Since 1998
Commercial Economy & Marketing Management @ Avans Hogeschool
01 January 2002 - 01 January 2003

Bachelor in Commercial Economy & Marketing Management.

Marketing @ khk
01 January 1998 - 01 January 2002

Bachelor in Marketing.

Connect with Hans Verstraeten

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