Serge Debier

Program Manager Digital Transformation (Freelance) @ BPI Real Estate

Antwerp, Belgium

Dynamic and hands-on digitalization consultant with 20+ years’ experience leading transformation projects across real estate, retail, insurance, and technology sectors. Expert in CRM strategy, business process optimisation, and change management. Passionate about aligning IT solutions with business goals to drive operational excellence and customer-centricity. Recognised for dynamic leadership, analytical precision, and creative problem-solving.

Top roles

Business Analyst2 - 5 years

Project / Program Manager2 - 5 years

Business Intelligence

Power BI

QlikView / Qlik Sense

Agile

Agile/Scrum

Microsoft Dynamics 365

CRM

Salesforce

Language

Native French

French

Native

Dutch

Fluent

English

Good

Work experience

Since 2014

Program Manager Digital Transformation (Freelance) @ BPI Real Estate

01 February 2021 - 31 August 2025

Defined and executed digitalisation strategy, increasing operational efficiency across departments. Led full Microsoft ecosystem transformation (Dynamics 365, SharePoint, Power BI, Business Central). Managed budgets, strategic partners, and stakeholder communications.

Senior Business Analyst: Salesforce (Freelance) @ Ahold Delhaize

01 March 2020 - 31 December 2020

Implemented Customer Master Data in Salesforce, merging four databases. Developed business case for multi-country cloud telephony and CTI integration.

CRM Manager BE/NL @ Vaillant Group

01 March 2017 - 31 December 2019

Defined CRM strategy for Sales & Marketing. Led segmentation and optimization of customer database. Coordinated integration SAP-Salesforce.

CRM Expert @ Generali Belgium

01 March 2015 - 28 February 2017

Led CRM strategy and change management. Implemented MS Dynamics CRM (Agile). Managed external providers and business process modelling.

Business Development Manager – International Data Quality @ Bisnode Belgium

01 July 2014 - 31 October 2014

Led go-to-market strategy and business development for international data quality solutions.

Marketing Manager @ Bisnode Belgium

01 July 2014 - 30 June 2014

Managed a team of 4. Developed marketing plans, new products, and customer segmentation strategies. Used Dynamics 365 for product and lead management.

Education experience

Since 1997

Management Training Programme @ Ashridge

01 January 2003 - 31 December 2003

Completed VNU Management Training Programme.

Media & Information @ KUL Leuven

01 January 2002 - 31 December 2002

Postgraduate in Media & Information.

Applied Economic Sciences @ UCL, IAG

01 January 1997 - 01 January 2001

Master of Applied Economic Sciences with Distinction.

Serge Debier

Top roles

Business Intelligence

Agile

Microsoft Dynamics 365

CRM

Welcome back

Welcome on board!