Top functies
Business Intelligence
Agile
Microsoft Dynamics 365
CRM
Defined and executed digitalisation strategy, increasing operational efficiency across departments. Led full Microsoft ecosystem transformation (Dynamics 365, SharePoint, Power BI, Business Central). Managed budgets, strategic partners, and stakeholder communications.
Implemented Customer Master Data in Salesforce, merging four databases. Developed business case for multi-country cloud telephony and CTI integration.
Defined CRM strategy for Sales & Marketing. Led segmentation and optimization of customer database. Coordinated integration SAP-Salesforce.
Led CRM strategy and change management. Implemented MS Dynamics CRM (Agile). Managed external providers and business process modelling.
Led go-to-market strategy and business development for international data quality solutions.
Managed a team of 4. Developed marketing plans, new products, and customer segmentation strategies. Used Dynamics 365 for product and lead management.
Completed VNU Management Training Programme.
Postgraduate in Media & Information.
Master of Applied Economic Sciences with Distinction.